From my experience the US broadcasts of soccer do have a ad popover the playing game on some games; often over or in addition to the scoreboard. It is much like

From my experience the US broadcasts of soccer do have a ad popover the playing game on some games; often over or in addition to the scoreboard. It is much like an animated banner that you would get on a website. It does not cover the entire screen; but it is still intrusive. Of course there is still exposure to the stadium side banners, and shirt sponsors as with all soccer games.