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Advertisers to tend to measure how many people are turned of by their ads. Atleast the ones that care. The lower bidders (ie the scum of the internet) who sell

by zaarn 8y ago

Advertisers to tend to measure how many people are turned of by their ads. Atleast the ones that care. The lower bidders (ie the scum of the internet) who sell ads for the absolute lowest price. They usually don't offer any clickthrough analysis, it's just a place to dump your ad into. Quality advertisers will tell you if an ad sucks and is annoying potential customers (they measure accept/ignore/deny rates of ads). The internet is a great tool to have a product offering race to absolute zero in both price, features and quality

JadeNB 8y ago
> Advertisers to tend to measure how many people are turned of by their ads. Atleast the ones that care. How? If I don't respond to your ad, then how do you know whether it's because I just wasn't interested, or because I was interested and your ad removed that interest? That is, in this language: > Quality advertisers will tell you if an ad sucks and is annoying potential customers (they measure accept/ignore/deny rates of ads). how can you tell the difference between 'ignore' and 'deny'? (I think particularly of Pandora, which plays the same ad over and over and over and over. I don't mind it once, but, the more I hear it, the more I vow never to use the advertised company; yet I have no choice but to sit through it. How can any company measure the negative effect they're having on me in this way?)
- zaarn 8y ago
  How long you stay on a site or focus on the page with the ad visible can determine this somewhat. If you quickly scroll by once the ad becomes visible and this behaviour is consistent with other pages with the same ad, then you're probably not showing a good ad. Additionally advertisers do have surveys where users are asked about this (usually not many but sufficient to get a first guess). On youtube the example would be the ratio of people clicking the ad, people letting the ad play out and people skipping it (and then likely also measuring how long it takes for them to click skip once it's available).
  - JadeNB 8y ago
    Thank you for the explanation. I wish very much that Pandora offered these (even indirect) feedback options. The music is playing in the background, so the page is never focussed at all, and there's no option to skip, so no way for me to voice my displeasure when the same ad comes on for the 10th time in a few hours (I'm not exaggerating).

by zaarn 8y ago

JadeNB 8y ago

> Advertisers to tend to measure how many people are turned of by their ads. Atleast the ones that care. How? If I don't respond to your ad, then how do you know whether it's because I just wasn't interested, or because I was interested and your ad removed that interest? That is, in this language: > Quality advertisers will tell you if an ad sucks and is annoying potential customers (they measure accept/ignore/deny rates of ads). how can you tell the difference between 'ignore' and 'deny'? (I think particularly of Pandora, which plays the same ad over and over and over and over. I don't mind it once, but, the more I hear it, the more I vow never to use the advertised company; yet I have no choice but to sit through it. How can any company measure the negative effect they're having on me in this way?)

zaarn 8y ago
How long you stay on a site or focus on the page with the ad visible can determine this somewhat. If you quickly scroll by once the ad becomes visible and this behaviour is consistent with other pages with the same ad, then you're probably not showing a good ad. Additionally advertisers do have surveys where users are asked about this (usually not many but sufficient to get a first guess). On youtube the example would be the ratio of people clicking the ad, people letting the ad play out and people skipping it (and then likely also measuring how long it takes for them to click skip once it's available).
- JadeNB 8y ago
  Thank you for the explanation. I wish very much that Pandora offered these (even indirect) feedback options. The music is playing in the background, so the page is never focussed at all, and there's no option to skip, so no way for me to voice my displeasure when the same ad comes on for the 10th time in a few hours (I'm not exaggerating).