I actually have a different take on this. There's a difference between filling the role of a service provider vs. a consultant. I get the point that it's impo

I actually have a different take on this. There's a difference between filling the role of a service provider vs. a consultant. I get the point that it's important to meet a brief, but I think the role of a consultant needs to go further. A consultant asks 'why' to fully understand the problem. There needs to be an element of research and inquiry to provide consultancy, even if that is just a brief conversation before breakfast. Why? Because, if you're solving a problem, it's important to understand what the end goal is. I'd start by finding out why orange juice, in particular, is important. After meeting a brief, there's always a chance a situation or process can be improved. Why pay money for a consultant if this isn't what you're looking for?