Comedy Central is doing a similar but different thing. They're adding more commercials to a commercial break, so now a 30 minute block is like 34 minutes, creat

Comedy Central is doing a similar but different thing. They're adding more commercials to a commercial break, so now a 30 minute block is like 34 minutes, creating a weird stagger in the schedule. MTV does this too, but they play catch up on the occasional episode by cutting out the intro completely, and their schedule stays on the half hour. Both are Viacom networks.