>Product placement can vary in how intrusive it is. Reese's Pieces in ET is an example of good product placement. Another great example is Hello Kitty in "Ant-

>Product placement can vary in how intrusive it is. Reese's Pieces in ET is an example of good product placement. Another great example is Hello Kitty in "Ant-Man and The Wasp". IMHO, it's a real masterpiece - several seconds of pure focus on the product in slow-motion. And people love the scene, becuase it's surprising, funny and well woven into whole sequence. Here's the relevant fragment of the trailer if you're interested: https://youtu.be/RPUH-FlVCPc?t=1m34s https://youtu.be/RPUH-FlVCPc?t=1m34s