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Product placement can vary in how intrusive it is. Reese's Pieces in ET is an example of good product placement. It's when it's obvious that it's a problem --
by dantheman 8y ago
Product placement can vary in how intrusive it is. Reese's Pieces in ET is an example of good product placement.
It's when it's obvious that it's a problem -- holding on the logo of a laptop, etc.
If a character has to eat, drive, or use some real object -- you might as well use a real one and get paid instead of having to create a fake one.
- ArekDymalski 8y ago>Product placement can vary in how intrusive it is. Reese's Pieces in ET is an example of good product placement. Another great example is Hello Kitty in "Ant-Man and The Wasp". IMHO, it's a real masterpiece - several seconds of pure focus on the product in slow-motion. And people love the scene, becuase it's surprising, funny and well woven into whole sequence. Here's the relevant fragment of the trailer if you're interested: https://youtu.be/RPUH-FlVCPc?t=1m34s https://youtu.be/RPUH-FlVCPc?t=1m34s