Let's go with those numbers (which are probably high by an order of magnitude, but let's go with $200/person anyway). That's the value of my info to them. What

Let's go with those numbers (which are probably high by an order of magnitude, but let's go with $200/person anyway). That's the value of my info to them. What about putting a fair value on the services we ostensibly get in return. Worth $200? $200/year? More, less? And how about putting a value on the financial impact should my data get into the "wrong hands" and I experience something like identity theft? Without having some idea of the other values we're not really in a position (as individuals) to decide whether this is a fair trade.