Tesla 3 costs (at least) twice of the Prius, doesn't it? Are we talking about multimillionaires with zero sensitivity to price, of is $25K in California now con

Tesla 3 costs (at least) twice of the Prius, doesn't it? Are we talking about multimillionaires with zero sensitivity to price, of is $25K in California now considered pocket change not worth mentioning? If not, I don't see how that could be true.