yes, the article does slip from touching on something interesting to the tired ol' Sapir-Whorf framework. On the other hand while "hypocognition" seens to be a

yes, the article does slip from touching on something interesting to the tired ol' Sapir-Whorf framework. On the other hand while "hypocognition" seens to be an neologism, the concept has been the bread and butter of anthropologists for the last century ... one only has to spend a little bit of time with a dog to discover hypocognition in action. in fact, seeing how little my dog understands how the world works (simple things like how to get a ball when it's rolled into an empty box)...is diconcerting because humility suggests the same must be true of me. what painfully obvious things about the world around me am I just oblivious to?