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I like (1) quite a bit for the following reasons: a) Restaurants are responsive to the idea. b) You can bundle your fees into transactions, rolling the produc

by aresant 16y ago

I like (1) quite a bit for the following reasons: a) Restaurants are responsive to the idea. b) You can bundle your fees into transactions, rolling the product out at zero cost to the restaurants. c) Once you build the core platform, integrating new clients is dirt cheap, eg add a logo / description, it's live. d) You can build an overarching brand HUB as a connector to all the different clients. e) Build in a viral component - instead of building for specific restaurants give restaurants a directory on "dinnerdiscounts.com/restaurantname/" and give restaurant a stack of cards to include in their diner's checks, or charge $10 - 15 to do a custom card. f) Build a model around breakage where you require $100 in account accrual before you issue a check to the restaurant. This makes for incredible cash flow and margins.

unohoo 16y ago
thanks for all the valuable points you listed out. The one thing I didnt quite understand from your comment was the following: 'give restaurant a stack of cards to include in your diner's checks or charge $10-$15 to do a custom card' -- could you clarify if you get a chance. thanks.
- aresant 16y ago
  Sure - I'm suggesting that you get the restaurants to do your marketing for you. For instance you could print ~5,000 GENERIC, but tastefully designed business cards for $50 - 100. EG - "Thank you for dining with us - we'd like to thank you with 10% off a gift certificate for your next visit. Just visit RestaurantDeals.com and search for us right away." Once you run out of the 5,000 cards, reprint with updated messaging based on what you learn. Then that messaging works for ALL the clients you sign up, and you give restaurants a stack of 100 cards that they can include in the receipts or checks they hand out to patrons. Direct respons rates on cards targeted properly can drive up to say 3 - 5% which more than covers the cost of you handing out the cards, and helps you go viral since customers will also realize they can get discounts on other restaurants :) Make sense? Then offer as a premium service to restaurants cards printed with their own specific URL / messaging if they don't like the generic model. To sell this vision work closely with a half-dozen restaurants, get them extraordinary results, and use their testimonials as your sales pitch.

by aresant 16y ago

unohoo 16y ago

thanks for all the valuable points you listed out. The one thing I didnt quite understand from your comment was the following: 'give restaurant a stack of cards to include in your diner's checks or charge $10-$15 to do a custom card' -- could you clarify if you get a chance. thanks.

aresant 16y ago
Sure - I'm suggesting that you get the restaurants to do your marketing for you. For instance you could print ~5,000 GENERIC, but tastefully designed business cards for $50 - 100. EG - "Thank you for dining with us - we'd like to thank you with 10% off a gift certificate for your next visit. Just visit RestaurantDeals.com and search for us right away." Once you run out of the 5,000 cards, reprint with updated messaging based on what you learn. Then that messaging works for ALL the clients you sign up, and you give restaurants a stack of 100 cards that they can include in the receipts or checks they hand out to patrons. Direct respons rates on cards targeted properly can drive up to say 3 - 5% which more than covers the cost of you handing out the cards, and helps you go viral since customers will also realize they can get discounts on other restaurants :) Make sense? Then offer as a premium service to restaurants cards printed with their own specific URL / messaging if they don't like the generic model. To sell this vision work closely with a half-dozen restaurants, get them extraordinary results, and use their testimonials as your sales pitch.