This'll be really interesting. They might have the best shot so far (IMO) of actually competing with Steam in a significant way. They have a very sticky app fo

This'll be really interesting. They might have the best shot so far (IMO) of actually competing with Steam in a significant way. They have a very sticky app for gamers with best in class UX. People love using it and many have it open 24/7. A lot of companies have tried going "store first" and it hasn't put much of a dent on Steam, but this approach might eventually. Assuming their library gets big enough. Still incredibly difficult though given how much players have invested in their Steam libraries.