But then there's this bit: Starbucks told Ethiopia that geographic certification, which certifies that a product is made in a certain place, was more appropria

But then there's this bit: Starbucks told Ethiopia that geographic certification, which certifies that a product is made in a certain place, was more appropriate. But, Ethiopia knew that certification would accomplish little, since Starbucks could still sell Ethiopian beans, as long as they were grown in the advertised region. which seems to imply that the Ethiopian Government wouldn't have been happy with geographic certification which would nonetheless have prevented Starbucks (or anyone else) from selling "Sidamo" beans which weren't grown in the Sidamo region of Ethiopia. It sounds like the Ethiopian Government wants a trademark on "Sidamo" so that it can step in between Sidama coffee farmers and Western coffee buyers in order to demand a cut. That doesn't sound like "score one for the little guy" at all, it sounds like "little guy gets screwed by government". But the story is written confusingly, so I may be missing something.