I agree - I see a lot of small business, even individuals from music/art circles what don't want to spend an inordinate amount of time keeping "followers" up to

I agree - I see a lot of small business, even individuals from music/art circles what don't want to spend an inordinate amount of time keeping "followers" up to date... If they can create and share once but have the computers syndicate that to the places that matter, they've found a happy balance. The issue with the current model is that it's easily abused by bad actors (pun intended) to cram content down people's eye sockets.