4 ms·

One technique I've seen work well for getting bosses to care is showing them how much slower their sites are than their competitors - nobody wants to be worse t

One technique I've seen work well for getting bosses to care is showing them how much slower their sites are than their competitors - nobody wants to be worse than their competition. In SpeedCurve, for just around $8/mo per page/site you can set up daily synthetic checks for the business and its competitors, covering multiple profiles: mobile/3g, tablet/4g, desktop/fibre. You can use both the metrics (Start Render, SpeedIndex, Hero Paint) [1] and the filmstrip videos to literally show them how they compare side-by-side [2] – this is super-powerful as it's so visual. Disclaimer: I don't work for SpeedCurve, just a fan of the tool. [1]: https://speedcurve.com/features/synthetic/#benchmark https://speedcurve.com/features/synthetic/#benchmark [2]: https://speedcurve.com/demo/video/?tests=180102_1T_d12fa882f96f9d47f41c2a8bf28cf4da-r:1-l:Guardian%20Beta,180102_EA_0b97a9024342f3c8d4284d9c260d1518-r:3-l:Huffington,180102_98_d180807b4c0bcaf41a9f041560d21177-r:3-l:NY%20Times,180102_HD_e9ba114b9465ef873c00aa8462e50191-r:2-l:Smashing,180102_NE_c348ece5abf63c8482bc064ca1cbeb4d-r:1-l:TechCrunch,180102_H6_f4eaed5fd9a194e3c529a449a03721ec-r:3-l:The%20Verge&share=39tfnozeq94p1o0hndk1kpbg4vb7cg https://speedcurve.com/demo/video/?tests=180102_1T_d12fa882f...

schwinn 8y ago
> One technique I've seen work well for getting bosses to care is showing them how much slower their sites are than their competitors - nobody wants to be worse than their competition. were the filmstrips enough to convince them, or did your bosses want to see numbers/stats like how many were dropping off your site for each x-seconds of delay?
ryantownsend 8y ago
> schwinn: were the filmstrips enough to convince them, or did your bosses want to see numbers/stats like how many were dropping off your site for each x-seconds of delay? There are some great stats on bounce rate / abandonment on WPOStats: https://wpostats.com/ https://wpostats.com/ This is my favourite: > 53% of visits to mobile sites are abandoned after 3 seconds according to research from Google's DoubleClick. One thing to note, to those stakeholders who are aware of web traffic stats, is that if a site uses client-side analytics (e.g. Google Analytics) and it hasn't loaded the analytics script by the time the user abandons the site, they won't be tracked, so the bounces won't be affected – it'll be like they were never there. So ultimately, bounce rates in analytics tools can typically be significantly worse than reported when web performance is poor.

schwinn 8y ago

> One technique I've seen work well for getting bosses to care is showing them how much slower their sites are than their competitors - nobody wants to be worse than their competition. were the filmstrips enough to convince them, or did your bosses want to see numbers/stats like how many were dropping off your site for each x-seconds of delay?

ryantownsend 8y ago

> schwinn: were the filmstrips enough to convince them, or did your bosses want to see numbers/stats like how many were dropping off your site for each x-seconds of delay? There are some great stats on bounce rate / abandonment on WPOStats: https://wpostats.com/ https://wpostats.com/ This is my favourite: > 53% of visits to mobile sites are abandoned after 3 seconds according to research from Google's DoubleClick. One thing to note, to those stakeholders who are aware of web traffic stats, is that if a site uses client-side analytics (e.g. Google Analytics) and it hasn't loaded the analytics script by the time the user abandons the site, they won't be tracked, so the bounces won't be affected – it'll be like they were never there. So ultimately, bounce rates in analytics tools can typically be significantly worse than reported when web performance is poor.