I recently watched Google's internal leaked documentary, The Selfish Ledger [1], I think it has a really interesting perspective on this. Halfway through, the u

I recently watched Google's internal leaked documentary, The Selfish Ledger [1], I think it has a really interesting perspective on this. Halfway through, the user is able to make a choice between two competing products, based on their preference (let's say it's reducing CO2). This is actionable because the supply chain of the product is available through public, transparent ledgers. This is a faint idea, but what if we could achieve better collective leverage / incentive alignment through something like this? We already have brand boycott campaigns based on similar notions of environmental awareness, but I think there's a finite energy for being aware of these. On an individual level, we have small economic influence. Collectively, we [can] have leverage. If we are effortlessly aware of both, there is that "visceral" daily experience where the lines are drawn between our basic split-second purchases (meat vs. vegan mince) and their impacts. [1] https://www.youtube.com/watch?v=LUSZfEBTwRc https://www.youtube.com/watch?v=LUSZfEBTwRc