This is great! Our company sells seed and fertilizer to smallholder farmers, and so I feel pretty comfortable saying that under application of Nitrogen on crops

This is great! Our company sells seed and fertilizer to smallholder farmers, and so I feel pretty comfortable saying that under application of Nitrogen on crops in the developing world is one of the biggest causes of poor yields and also an incredibly difficult problem to solve. (We do an incredible amount to make distributing fertilizer in 100kg increments and it's still a logistical nightmare.) It's a 9 month variety instead of a 3 month variet, and so if I was making a rough guess, I'd say that the most likely outcome is that this leads to a ~20-25% reduction in fertilizer use after it's bred into main crop lines (at least initially.) Honestly though, now that this trait is around, it's going to be a lot easier for big seed companies to breed improvements into this. This is huge, and incredibly exciting.