4 ms·

They have a print circulation of 2.1 million. [1] For comparison PewDiePie has 65 million subscribers on YouTube with his most popular video in the past couple

They have a print circulation of 2.1 million. [1] For comparison PewDiePie has 65 million subscribers on YouTube with his most popular video in the past couple of weeks hitting 12 million views, with an average of around 4 million. I think this is why the media, in general and including the NYT, has become more partisan and more emotional. It's being used as a consumer retention mechanic. Impartial news done well is informative but not necessarily entertaining, which means it's probably not sustainable in the current zeitgeist of America. [1] - https://en.wikipedia.org/wiki/List_of_newspapers_by_circulation https://en.wikipedia.org/wiki/List_of_newspapers_by_circulat...

matt4077 8y ago
I'm quite sure if you add up all the unique people who read an article on nytimes.com, or watched one of their videos, they are still slightly ahead of most youtube stars. I also tend to discount arguments that the NYTimes has shifted its tone due to economic pressure. Journalists, even some I know at lesser publications, consider it a point of pride to always do the opposite of what corporate management tells them to do. While the CEO can obviously redecorate the foyer etc., it's almost unheard of for management to get involved in editorial decisions. I would attribute the NYT's changes to a general trend towards colloquial style (i. e. casual fridays). The Republicans' turn towards destructive populism has also made it far harder to pretend it's just business-as-usual.