>Apple does not collect or possess that customer data in the first place In comparison to Google, for example, the difference in what the two companies want to

>Apple does not collect or possess that customer data in the first place In comparison to Google, for example, the difference in what the two companies want to know about you is huge. Google has announced that it buys copies of your credit card purchase data from third party data brokers. >Google has been able to track your location using Google Maps for a long time. Since 2014, it has used that information to provide advertisers with information on how often people visit their stores. But store visits aren’t purchases, so, as Google said in a blog post on its new service for marketers, it has partnered with “third parties” that give them access to 70 percent of all credit and debit card purchases. https://www.technologyreview.com/s/607938/google-now-tracks-your-credit-card-purchases-and-connects-them-to-its-online-profile-of-you/ https://www.technologyreview.com/s/607938/google-now-tracks-... It's one thing to store data necessary to complete a financial transaction with your customer. Buying a customer's entire credit card purchase history regardless of who they are doing business with is an entirely different thing.