The goal of that private company is take history data, aggregate it and sell it to the highest bidder. The "recommendations" are ads. Ads are not "features", s

The goal of that private company is take history data, aggregate it and sell it to the highest bidder. The "recommendations" are ads. Ads are not "features", so they will never be protocols. Otherwise they would be a news aggregator, and so competing with Huffington Post or the zillion others.