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There is no difference, other than that Apple tried to chase Google's and Facebook's ad-based business model wit iAds but failed miserably. The result was a shi

There is no difference, other than that Apple tried to chase Google's and Facebook's ad-based business model wit iAds but failed miserably. The result was a shift towards privacy to try to drain the profits of those two companies. But make no mistake, Apple won't think twice before handing over data to the government or any other party if it makes business sense, as they did in China.

dkonofalski 8y ago
If that's what you took away from the iAds situation, then you horribly misunderstood that. iAds was a feature available to developers to help monetize free apps. Yes, Apple got a cut of that but that's not at all the same as Google's or Facebook's ad-based model since their ads are targeted. Apple explicitly did not target based on personal data in iAds. Also, your China example is also a straw man because Apple's terms in China explicitly allowed for that before they even sold a single phone there. In the US, for example, Apple isn't able to provide personal data to authorities. It can only provide information that doesn't live on-device and that's stored unencrypted which, as of right now, is nothing unless a user explicitly asks for it to be stored unencrypted.
- reaperducer 8y ago
  Apple explicitly did not target based on personal data in iAds. I don't know if ads on AppleTV to be part of iAds or not, but I was a little surprised to see this menu on my AppleTV today: Settings > General > Privacy > Advertising The choices for this are Limit Ad Tracking, Reset Advertising Identifier, and About Advertising and Privacy. Apple has an entire web page showing how to opt-out of targeted advertising on its devices, including the iPhone: https://support.apple.com/en-us/HT202074 https://support.apple.com/en-us/HT202074 The most telling one is Settings > Privacy > Location Services > System Services > Location-Based Apple Ads
  - dpkonofa 8y ago
    First off... iAds is something completely different from what you've just posted about. iAds was a platform available to developers. It has nothing to do with Apple providing advertisements to you. Second, did you read that page at all, then? That's not at all the same as advertising based on your personal data. That's Apple showing you App Store promotions based on the searches you're typing in from the App Store and is completely localized to the App Store and App Store search. It's what allows you to go to the App Store and have the McDonald's sponsored ad show up when you visit a McDonald's. The only information being sent is your search term, anonymously, and the location-based ads are served based on iBeacons. None of your personal info is ever sent outgoing from your phone.
GeekyBear 8y ago
The thing advertisers didn't like about iAd was the fact that Apple didn't share customer data with them as was the standard in the industry. >Apple has a lot of knowledge regarding its users,but what it doesn’t do with that data is share it with advertisers very freely. That makes Madison Avenue very mad. >rather than offering a cookie-based ad-tracking and targeting mechanism, it essentially requires partners to tell it what kind of audience it needs to reach, and then trust that Apple will handle the rest, AdAge says. And it’s well worth noting that Apple prioritizes customer privacy here over a big potential upside in ad revenue. >what it doesn’t do is hand over the keys to all that data and let advertisers plug into it directly with their own data-mining and targeting software. That’s not standard for the ad industry and that’s likely the reason a few Madison Avenue feathers are ruffled over their approach. https://techcrunch.com/2014/02/18/advertisers-not-thrilled-with-apples-practice-of-protecting-its-users-data/ https://techcrunch.com/2014/02/18/advertisers-not-thrilled-w...

dkonofalski 8y ago

If that's what you took away from the iAds situation, then you horribly misunderstood that. iAds was a feature available to developers to help monetize free apps. Yes, Apple got a cut of that but that's not at all the same as Google's or Facebook's ad-based model since their ads are targeted. Apple explicitly did not target based on personal data in iAds. Also, your China example is also a straw man because Apple's terms in China explicitly allowed for that before they even sold a single phone there. In the US, for example, Apple isn't able to provide personal data to authorities. It can only provide information that doesn't live on-device and that's stored unencrypted which, as of right now, is nothing unless a user explicitly asks for it to be stored unencrypted.

reaperducer 8y ago
Apple explicitly did not target based on personal data in iAds. I don't know if ads on AppleTV to be part of iAds or not, but I was a little surprised to see this menu on my AppleTV today: Settings > General > Privacy > Advertising The choices for this are Limit Ad Tracking, Reset Advertising Identifier, and About Advertising and Privacy. Apple has an entire web page showing how to opt-out of targeted advertising on its devices, including the iPhone: https://support.apple.com/en-us/HT202074 https://support.apple.com/en-us/HT202074 The most telling one is Settings > Privacy > Location Services > System Services > Location-Based Apple Ads
- dpkonofa 8y ago
  First off... iAds is something completely different from what you've just posted about. iAds was a platform available to developers. It has nothing to do with Apple providing advertisements to you. Second, did you read that page at all, then? That's not at all the same as advertising based on your personal data. That's Apple showing you App Store promotions based on the searches you're typing in from the App Store and is completely localized to the App Store and App Store search. It's what allows you to go to the App Store and have the McDonald's sponsored ad show up when you visit a McDonald's. The only information being sent is your search term, anonymously, and the location-based ads are served based on iBeacons. None of your personal info is ever sent outgoing from your phone.

GeekyBear 8y ago

The thing advertisers didn't like about iAd was the fact that Apple didn't share customer data with them as was the standard in the industry. >Apple has a lot of knowledge regarding its users,but what it doesn’t do with that data is share it with advertisers very freely. That makes Madison Avenue very mad. >rather than offering a cookie-based ad-tracking and targeting mechanism, it essentially requires partners to tell it what kind of audience it needs to reach, and then trust that Apple will handle the rest, AdAge says. And it’s well worth noting that Apple prioritizes customer privacy here over a big potential upside in ad revenue. >what it doesn’t do is hand over the keys to all that data and let advertisers plug into it directly with their own data-mining and targeting software. That’s not standard for the ad industry and that’s likely the reason a few Madison Avenue feathers are ruffled over their approach. https://techcrunch.com/2014/02/18/advertisers-not-thrilled-with-apples-practice-of-protecting-its-users-data/ https://techcrunch.com/2014/02/18/advertisers-not-thrilled-w...