And consumers simply don't have any other options can match what Apple is offering. If an average cares about both product and service experience and data priva

And consumers simply don't have any other options can match what Apple is offering. If an average cares about both product and service experience and data privacy, I don't see any alternative comes remotely close. That's the position Apple has been building for a few years and it's a clever move. This alone can make Apple a lot more attractive for data privacy concerned consumers. Apple doesn't have to worry about the decline of their software/hardware design/production level as before. Data privacy service can compensate those to a very big degree. Any alternative not more expensive, easy to use and not more burden on user's mind as a whole is welcomed. Am I trust Apple with my data? No, but that's my best choice for now and near future.