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Assuming all other factors are constant — a drop of conversion rates by 70% implies that real users are also getting tripped up with AMP.
by nostromo 8y ago
Assuming all other factors are constant — a drop of conversion rates by 70% implies that real users are also getting tripped up with AMP.
- dmix 8y agoThat's quite a big assumption from one usecase without much evidence backing it up. I'm not saying the author is lying but I'd need more data before saying this is a repeatable scenario... Even the author couldn't narrow down what exactly was the cause other than maybe: a) the domain name being different b) the addition of chrome w/ a link to Google support + a notification "You're now logged in as [user]@gmail.com" c) minor CSS changes as a result of minimizing static assets None of these screams an obvious problem, especially given the other benefits this process has given in return (which of course could be accomplished without AMP).
- rrcaptain 8y agoA conversion rate drop doesn't necessarily mean it's unpopular with users, just that people aren't converting.