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2010's music is dominated by remix scenes. Across most of the popular new genres this pattern holds: * Arrangements are consistently built on samples and recon
by annywhey 8y ago
2010's music is dominated by remix scenes. Across most of the popular new genres this pattern holds:
* Arrangements are consistently built on samples and reconstructions of older songs. Big productions regularly credit a dozen people as songwriters: a Top 40 production is a factory process.
* Awareness for new acts is built with fewer "big break" moments, and more of a grind with high-energy guerrilla marketing, endless tours, etc. Inclusion in a soundtrack is a common success milestone.
* Live performance takes the form of: DJ set with a few vocal/instrumental parts, idol dance routine, acoustic cover - aiming to perform with a live performer on every part is the exception for acts driven by their production, though of course you still see traditional styles represented as a full live group.
* 100's of amateur covers, "dance remix" and "nightcore" versions filter out over Youtube, Soundcloud and parts unknown. The sound gets curated by these fan groups leading to innumerable niches each with their own "canon text".
It really stopped being about the gear, and is only to a limited degree about mastery of traditional technique:"the sound" is always a commodity. But the brand is also more than the sound, and popular acts always get their branding on point now, which does include whatever aspects of the performance are necessary for "authentic" portrayal. Music is more than ever a tapestry with increasing extremes of "big heads" - constructed formulas - and "long tails" - folk vernaculars.