I'd say that depends on the content. By default, Apple doesn't show you ads, only third parties do. At the same time, Apple isn't an Ad company, which is releva

I'd say that depends on the content. By default, Apple doesn't show you ads, only third parties do. At the same time, Apple isn't an Ad company, which is relevant when comparing Apple and their operating systems to other companies and their operating systems. Take Google for example, they exist because they are an Ad company, and perhaps more and more for their paid services, but mostly ads, driven by data they mine or otherwise collect. Apple doesn't base their business on that, and neither does most of Microsoft (but consider OneDrive, Bing, Office, Windows 10 etc.)