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Without a doubt your 'appearance' can go a long way towards dictating your rate. Your appearance can be comprised of: - How you dress - The language you use -

Without a doubt your 'appearance' can go a long way towards dictating your rate. Your appearance can be comprised of: - How you dress - The language you use - The presentation of your proposal - Once you have the gig, the manner in which you conduct business It's no secret that if you want to charge more than your competitors, one of the best ways to do so is to build an image that compliments that idea.

eru 16y ago
Yes. And the clients where happy with them, because they also went the extra mile and gave top-notch service for the whole event (and not only dumping some equipment on them) --- but they charged a top-notch price, too. (And on of they ways to charge the high price was not too charge a high price only for the staff that really matters and costs, but may not be visible to the client beforehand---but they charged a lot for the stuff where the naive client can _imagine_ that it's expensive. If they did not offer the high quality in the rest of what they did, this would have been a rip-off, but it turned to be more of a cross-subsidy. (And since they only sell packages anyway, it does not really matter, how the invoice explains the high fees.))