4 ms·

It’s tough. At the same time, I think website content should matter over style.

• yostrovs 8y ago
  Agreed. The obsession with page load times tilts the equation toward sites that spend more money on developers than content creators. Nothing against developers, but people indeed are looking for content rather than fast sites. I'd be happy to wait another second if the site I'm going to visit has more relevant stuff to what I searched for. Perhaps if a site is terribly slow, that's one thing, but differentiating sites based on microsecond differences is preposterous.
  • joegahona 8y ago
    I agree, but is there proof that Google is differentiating sites "based on microsecond differences"?
    • yostrovs 8y ago
      The ranking algorithm is secret, so one can't know much about how it actually works. But, considering how much effort is spent to increase site speeds, the reality is that that's the impression that developers and site owners have.
      • joegahona 8y ago
        Agree with you that that's the impression those people have. I wish Google would be more transparent about the reality. The only thing I've heard actual Google employees say is stuff like "the speed portion of the algorithm will affect only the slowest sites." So if a shitty site like Forbes or CNN is reducing their mobile time from 20 seconds (likely on their bloated regular site) to less than 1 second (AMP) maybe that will give them a boost. But if my site loads in 3 seconds now and goes to less than 1 second on AMP, is it really worth it for me...