Ask HN: Elastic Cloud – conversion to annual billing prior to new pricing model?

I’m Elastic Cloud customer for multiple years now and I have always been on monthly billing so far. In April this year a sales rep proactively reached out to me and suggested to switch to annual billing in order to get some discount – which I did. As of August 1st, however, they launched an entirely new pricing model that effectively cuts all prices in half. I don’t want to allege something, but the timing of that strikes me a bit as odd. Did that maybe happen to someone else as well or was it just bad luck for me?