But you can't invest in things you can't quantify. You can't make money off of good vibes and authenticity without metrics. Sure you can. It's how Jobs turned

But you can't invest in things you can't quantify. You can't make money off of good vibes and authenticity without metrics. Sure you can. It's how Jobs turned Apple around. By all accounts, nobody had metrics saying consumers wanted less choice. No metrics suggested that a music player with "no wireless [and] less space than a nomad" would be a market leader. No metrics, as far as I'm aware, showed that there was a huge demand for Unix-like stability and command line tools but without the need for tinkering just to get a great UI and commercial software support. It's difficult, certainly, and requires a nearly pathological drive to make your product as good and polished as possible - a drive that most people don't have today, including Tim Cook. But it can be done.