> But you can't invest in things you can't quantify. You can't make money off of good vibes and authenticity without metrics Having metrics is important, but t

> But you can't invest in things you can't quantify. You can't make money off of good vibes and authenticity without metrics Having metrics is important, but thinking that metrics - any set of metrics - capture the whole of reality is delusional. And anyway, in the end you can always quantify your ROI in terms of money.