Thanks Erf The reason that I think it is actually useful is that although joe six pack may think that facebook, myspace, friendster and second life are all soc

Thanks Erf The reason that I think it is actually useful is that although joe six pack may think that facebook, myspace, friendster and second life are all social networks and therefore the same type of product, it is clear that small differences in product management have led to big differences in the real world outcomes. For example: facebook/myspace (real names/screennames) second life / facebook /friendster (imagined identity vs real identity) myspace/facebook (self expression through profile hacks and bling/facebook apps) In addition, I think that the actual products when verbalised, sound quite ridiculous. However, they have been enormously successful. There is a lesson there. Finally, the video showed me how fragile the social network space really is as the cycles of innovation change. My perspective has shifted from that of a facebook fanboy to a FB hater a la Matt Maroon, and I now think that facebook is much more vulnerable that anyone would have thought 12 months ago. This video reinforced that for me. Apologies to those who felt antagonistic towards seeing this here. I think that it eloquently sums up what is often discussed on blogs like Matt's, but in a much more visual way.