Looks great! I can think of countless sites that need this. Even if when you embed you take the colours of the site you are embedded in you still need to impro

Looks great! I can think of countless sites that need this. Even if when you embed you take the colours of the site you are embedded in you still need to improve your own site to make the pitch; it just looks too plain jane at the moment. I'd recommend heading over to colour lovers for some inspiration from their most popular palettes. http://www.colourlovers.com/palettes/most-loved/all-time/meta http://www.colourlovers.com/palettes/most-loved/all-time/met... You could build a database from those palettes, detect colours on a users page and automatically select a complementary colour from the database for your widget when you are presenting the demo (or three different colours to select from as little boxes in the top right, also - perhaps provide an inverted colour option for the readability widget). A test embeddable phase that works from their last week of posts/RSS feed would also be something cheap/fast to implement. So they can point it at their blog and then get a quick demo of the search working on their last 20 posts in a handsome widget that already looks like it belongs on their site. Also rather than site owners, perhaps you could work towards the readability widget thing you have going. So a user comes to you, plugs in all their sites and then they can read cleanly with that widget and/or do a mass export to pdf or their kindle. So bookmarks+readability+pdf/ebook = personal magazine specifically for bulk reading/offline reading/distraction-free reading. I know there are endless RSS readers out there, but how many are catering to ebook readers with a pleasant search or even older types who like to print things off. Your main strengths are in user interface and simplifying various workflows, rather than search technology, so I'd play to those strengths.