Algorithmic ranking might not be evil per se, but it is if the algorithm is hidden and there is no way to adjust it, or to check what it filtered out. Add to t

Algorithmic ranking might not be evil per se, but it is if the algorithm is hidden and there is no way to adjust it, or to check what it filtered out. Add to that a perverse incentive (money from ads and 'engagement') for the company designing the algorithm. How can that not lead to evil?