> But you can't invest in things you can't quantify. I hope you mean the current world of VC and the greater finance world can't do that. Because as individua

> But you can't invest in things you can't quantify. I hope you mean the current world of VC and the greater finance world can't do that. Because as individuals and small companies we can absolutely invest in anything we want whether there's a metric or not. Granted, you can't organize a mega corporation or a hypergrowth startup around vague values because you're so far past Dunbar's number that any kind of shared understanding of anything more complex than simple metrics is tenuous at best. However it's worth recognizing that there's a real thirst in the world for authenticity in a world driven by global brands and corporate behemoths. There's plenty of room for other approaches, it's just not what interests the financial world whose interest is directly proportional to the number of zeros involved.