Realistically though I don't think this is expected to be a v.1 hit, I think they're learning the way Apple have been with Apple TV over the past few years. It

Realistically though I don't think this is expected to be a v.1 hit, I think they're learning the way Apple have been with Apple TV over the past few years. It's clear that streaming movies and shows via the internet to a TV, along with possible other services, is going to be big business one day. This is just the big boys warming up, trying to work out what works and what doesn't and jockeying for position.