If you're using the word "strategy," then you might as well go a little bit deeper into the military metaphor than just having "strategy" and "tactics" as conce

If you're using the word "strategy," then you might as well go a little bit deeper into the military metaphor than just having "strategy" and "tactics" as concepts. Modern military doctrine says that there are three levels of thought, not two. Strategy represents the idea that lets you achieve your objectives. Tactics represent the day-to-day actions that you take. The third level, Operations, sits between the two, and ensures that the tactics you are using actually implement the strategy you've chosen. Customer Development isn't a strategy. Nor is it tactical. It's an operational tool to generate to-do lists comprising tactical actions. The problem with using the word "strategy" is that too many people lack awareness of the depth of thought that the analogy encompasses, and fail to see past the common strategy/tactics binary misconception.