There is undeniably a fetishization of other cultures in the media which creates the 'other' especially for those who are only casually interested and whose exp

There is undeniably a fetishization of other cultures in the media which creates the 'other' especially for those who are only casually interested and whose exposure is via the media - ie most people unless you are a researcher or professional paid to take an interest. But this taking a small isolated thing and presenting it as some kind of general thing is typical of most media. They do these human interest or trend related stories and try to present the singular instance as something bigger than it is. Most fashion media 'manufacture' and push trends in the same manner usually funded by product or service providers. For instance guys using manbags or guys grooming beyond basics, this usually applies to a small minority but its presented as something larger, and sometimes it even becomes one.