Also unclear why they need it, if you've got $60 mil in revenues, 400 employees, and not a lot of non-employee costs, then why do you need an additional $80 mil

Also unclear why they need it, if you've got $60 mil in revenues, 400 employees, and not a lot of non-employee costs, then why do you need an additional $80 million in investment? Same reason political campaigns to - major advertising blitz. I see their tv ads all the time. They are probably going for a brand household name.