Sure but how was this better 10 years ago? "Original anything" (read unique) by definition doesn't go well with the "just go elsewhere" concept. If you can go

Sure but how was this better 10 years ago? "Original anything" (read unique) by definition doesn't go well with the "just go elsewhere" concept. If you can go elsewhere then it's not that original or unique. Time has no bearing on this. For "mass content" (aggregation or simply independently reporting on the same topic) you have vastly more choice today. And for unique pieces of information, only available in one place, you would have been just as stuck then as you are now. The uniqueness, not the time is what takes the choice out of the equation.