Apple's goal is to have as many people as possible on the latest version of the OS. It makes support, etc. easier and therefore less expensive. In order to do t

Apple's goal is to have as many people as possible on the latest version of the OS. It makes support, etc. easier and therefore less expensive. In order to do that, people need to be enticed to update regularly. This comes in the form of updates to Maps, Safari, Emoji, etc.