80% of the users are women, and according to the researcher: ..."All of this indicates to me that this is likely a casual dating site without saying so," she s

80% of the users are women, and according to the researcher: ..."All of this indicates to me that this is likely a casual dating site without saying so," she said, adding that "sex and romance" could be an "expectation on all sides involved." Looks like the creator of the site wrote a dating column, so a sort of undercover hiding in plain sight dating website, that could be a simple explanation.