On the other hand, Amazon has this almost traditional infatuation with their one click patent. If one click is good, no click must be better. The idea of stream

On the other hand, Amazon has this almost traditional infatuation with their one click patent. If one click is good, no click must be better. The idea of streamlining the buying front-end not only further than anybody asked for but also more than most people are comfortable with isn't new to Amazon. Also, the browser is where people compare prices much more than in any other buying interface. Blame it on the very high "UI bandwidth" of browsers, which voice lacks. A tiny fraction of users switching to an interface that allows makes bargain hunting hard and thus allows higher margins can be extremely valuable to the vendor.