Indeed. Old school advertising was sort of like a mystery box. What do you think's inside? It could be ANYTHING! Sort of like the maxim "Half my advertising wo

Indeed. Old school advertising was sort of like a mystery box. What do you think's inside? It could be ANYTHING! Sort of like the maxim "Half my advertising works, I just don't know which half." Well, Google let you measure which half, and improve on the other.