Yeah something along these lines is my best guess as well. The fact that an online retailer actually has a physical device in the customers' home is actually a

Yeah something along these lines is my best guess as well. The fact that an online retailer actually has a physical device in the customers' home is actually a huge thing. Amazon takes away one competitive advantage from the offline retailers. Just hypothesizing now, but having a device in the customers home could also proof to be invaluable to reduce re-delivery rates in the future.