My gut reaction to this blog post is that the author is underestimating the competition in the TV market. Apple's products are at the high end of the price ran

My gut reaction to this blog post is that the author is underestimating the competition in the TV market. Apple's products are at the high end of the price range, and I see Pioneer's exit as a sign that its very difficult to compete at this point. Pioneer's Kuro line of Plasma televisions produced the highest quality picture (at a high price), but they decided to exit the market and sell their technology to a competitor. Apple also lacks of technology in this space. Unlike computers, high end television manufacturers (not Vizio) are not simply assembly commodity parts in a nice case but are actively developing new hardware technology for next years products.