> returning cash to shareholders Just to emphasise this point more: to first order, a buyback of $n of stock reduces Apple's market cap by $n. Apple would have

> returning cash to shareholders Just to emphasise this point more: to first order, a buyback of $n of stock reduces Apple's market cap by $n. Apple would have hit a trillion much sooner had it not bought back so much stock. This article is hilariously off-base.