This is what always puzzled me about the Google-Alphabet strategy, specifically the idea of having all the assets under a single share ticker (GOOGL). The more

This is what always puzzled me about the Google-Alphabet strategy, specifically the idea of having all the assets under a single share ticker (GOOGL). The more services you put under one banner, the more the stink of one disaster is going to linger, and hinder adoption of the successes. To me, a far simpler proposition would be a new brand & share issuance for each new sub-company (eg. Waymo), with existing Alphabet shareholders getting pro-rata shares in the new company.