IMO a clarion call to do one of two things: Either stop using Facebook. Or start pushing politically. We either need people to have either greater control over

IMO a clarion call to do one of two things: Either stop using Facebook. Or start pushing politically. We either need people to have either greater control over the data companies have retain and use (Europe's approach). Restrictions on what that data can be used for and the ways in which companies and people may treat you differently due to that data.