#3 Drain all value around you. Increase price of same data / data-supported services you've been selling third parties, as they have no alternate seller to choo

#3 Drain all value around you. Increase price of same data / data-supported services you've been selling third parties, as they have no alternate seller to choose. I suspect this is why Facebook is so insistent on the "free" price point. Less from a revenue perspective than to make it impossible to stay in business long enough to compete with them.