It's going to wind up as a targeting option. You can sell a million impressions by people with a household income over $100k for far more than the untargeted im

It's going to wind up as a targeting option. You can sell a million impressions by people with a household income over $100k for far more than the untargeted impression. How it currently works is that Chase etc knows how much money you make and other banking information, so they can upload your contact info and run targeted campaigns with a combination of Chase's information on your banking & credit card info and Facebook's targeting. The change would allow Facebook to categorize you based off your Chase financial info and let other companies start paying a premium to advertise to you as well. In practice, it means that when you get approved for an auto loan and start shopping around, you'll magically start getting advertisements for cars and dealerships, since there's now something like an "approved for an Auto loan in the last 30 days" category that these businesses can target with their advertising. Or when you open a business checking account you'll start getting advertisements for point-of-sale systems.