> Once you've reached the levels of market saturation that Facebook has the only way to grow is value per-user, specifically in 1st world countries where there'

> Once you've reached the levels of market saturation that Facebook has the only way to grow is value per-user, specifically in 1st world countries where there's actual value to be had. I remember a few years ago some hedge fund friends pitching Facebook as a digital age "value investment" because of its competitive moat and compounding returns. Idea being the more users you get the more revenue you get, and these benefits compound. The issue with that is, as you mention, they already have most of the users they'd plan to get. To continue to grow, they need to better monetize users by 1) more ads per user or 2) higher price per ad Seems like they tried 1) the last few years and it failed. Now maybe they are trying 2), but the best way to get higher price ads is through better targeting, which will require deeper privacy intrusions